Nintendo Wii Zone

LOS ANGELES, Calif., February 6, 2008 - A must-have Wii� game for Summer 2008 is on its way! EA’s Casual Entertainment Label today announced BOOM BLOX�, the first game developed in collaboration between EA and director and producer, Steven Spielberg. This high-energy game features over three hundred levels, a variety of activities, a cast of over thirty wacky characters, and an easy-to-use in-game editor that allows players to express their creativity. BOOM BLOX will be available in May 2008 for the Wii� from Nintendo.

“I am a gamer myself, and I really wanted to create a video game that I could play with my kids,” said Steven Spielberg. “BOOM BLOX features an enormous amount of fun challenges and cool scenarios for your kids to solve or for you to master together.”

Fun for kids and the entire family, BOOM BLOX offers action-packed interactive activities that takes Wii play to a new level of creativity and fun with single player, co-op, and versus gameplay. Players can explore the visceral gameplay-perfectly suited for the Wii’s interactivity-that keeps them destroying their way through brain-twisting challenges. They can interact with entertaining characters such as the Blox-laying chickens or the baseball throwing monkeys, who bring personality to the Tiki, Medieval, Frontier, and Haunted themed environments. Additionally, players can remix any level of the game in Create Mode using props, blocks, or characters that have been unlocked during the game. Players can also virtually build anything they can dream up. Plus, their designs can then be shared with friends or used to challenge others to solve their newly created puzzle via WiiConnect24�.

“We developed BOOM BLOX with endless combinations of gameplay in mind,” explains Louis Castle, Executive Producer. “With over three hundred levels, built upon a full real-time physics model, your experience can be as easy or difficult as you want it to be-there really is something for everyone to enjoy.”

“My inspiration for this game came while I was playing the Wii for the first time,” added Spielberg. “From the initial concept to what the game is today, it’s always been built around the innovations the Wii brings to playing games. BOOM BLOX plays on the enjoyment of building and knocking down blocks, something that can appeal innately to kids and adults of all ages.”

Developed at EA Los Angeles under the EA Casual Entertainment Label, BOOM BLOX has not yet been rated by the ESRB and PEGI. For more information or to download artwork, visit http://www.BOOMBLOX.ea.com.

BOOM BLOX is also in production for mobile phones and will be widely available this Spring. The mobile version puts innovative BOOM BLOX gameplay on phones everywhere — delivering engaging, fun, and groundbreaking action. For the first time in a mobile game, players will be able to create custom levels and share them with their friends directly from the phone, enjoying a rich, interactive community experience. For information regarding mobile phone carrier availability, visit http://www.eamobile.com.

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November

7

2007

11:50 pm

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Nintendo Wii Games

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