Microsoft Game Studios corporate vice president Shane Kim Talks about the Nintendo Wii

“…In general, I applaud Nintendo for their success. I think what they’re doing is very important. They’re trying to bring more people into the industry and — objectively speaking — I think it’s Nintendo and Microsoft that are really generating the excitement for the industry. And that’s important for the industry. The fact that Nintendo and Wii have launched strong and that people who are not traditional gamers find excitement in the video game industry is a great thing for the business, and for us as well, since we’re going to compete for that customer segment as well. I don’t view Nintendo as a direct competitor, simply because they’re not trying to do the same things as we are on the higher end — they don’t have the same online aspirations as we do — but Sony and Microsoft really need to compete for that customer segment if we want to get to the mass market and win this generation. Nintendo’s certainly done a lot of great things. That’s more what I think of as what we need to do a better job of as we go after that.

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In a Summer interview 2006 with Microsoft by kikizo this was commented by Microsoft bigwigs Shane Kim (the games guy).

Do you view Nintendo Wii as competition?

Kim: We have a tremendous amount of respect for Nintendo and truthfully, I hope they are successful, because expanding the market and bringing more people into the interactive entertainment industry is a good thing for everybody. But they’re not really head-to-head competitors withXbox 360 . They don’t have the same kind of online vision that we do, with Live Anywhere, and they’re not a HD gaming console either. So I don’t think it would be fair to them, to say that they’re head-to-head competitors with us.

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