June 4 (Bloomberg) — Nintendo Co., the world’s third- biggest maker of video-game players, widened its lead in Japan last month after its Wii consoles and DS portable players outsold products from Sony Corp., a research firm said.
Nintendo sold 251,794 of its newest game machines in May, outselling Sony’s PlayStation 3 consoles five to one, Tokyo- based research firm Enterbrain Inc. said today in a faxed statement. The PS3 trailed the Wii by four to one in April.
The PS3, equipped with the industry’s most powerful gaming chip, is falling further behind the cheaper Wii, undermining Sony’s ability to recoup investments into the machine. Kyoto, Japan-based Nintendo has forecast sales of the new consoles, where gamers swing motion-sensor controllers to play games such as bowling and tennis, will triple this fiscal year.
Microsoft Corp.’s game-player sales trailed Sony’s in Japan last month, with the U.S. company selling 11,082 of its Xbox 360 machines, the Enterbrain report said.
Nintendo’s handheld DS player outsold Sony’s PlayStation Portable five to one in May, Enterbrain said. The company sold 620,670 of the touch-screen players, compared with 123,673 PSPs.
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This is an excerpt from a Next-Gen article where Bloomberg states that Sony Q3 Profits Could Drop by 50%:
Nintendo, which doesn’t lose money on Wii hardware, sold 3.2 million units of its new hardware in 2006. Net profit for Nintendo’s October to December quarter was up 40 percent to 77.57 billion yen with sales up 75 percent to $3.4 billion, thanks mainly to DS hardware and software sales.
This is an excerpt of a Bloomberg article that states that the Nintendo Wii Sold out at Tokyo an day 1
Dec. 2 (Bloomberg) — Nintendo Co.’s Wii video-game console sold out at some Japanese electronics retailers today, competing with Sony Corp.’s PlayStation 3 and Microsoft Corp.’s Xbox 360.
Yodobashi Camera in Machida, southwestern Tokyo, opened at 7 a.m., two-and-half hours earlier than usual, and posted a notice at about 8 a.m. saying it had sold out of Wii units for today. The Wii went on sale in the U.S. last week, two days after the PlayStation 3 and about a year after the Xbox 360.
“I’d waited since 6:30 p.m. yesterday,'’ said Hirokazu Sato, a 28-year-old engineer, leaving Yodobashi with one of the notebook-sized consoles.
This is An excerpt from a Boomberg article:
Nintendo Co., loser of the last video- game console war, said it will spend more than $200 million to market its new Wii in a bid to wrest sales away from Sony Corp.’s PlayStation 3 and Microsoft Corp.’s Xbox 360.
The advertising campaign is the biggest ever for Kyoto-based Nintendo, which begins selling Wii in the U.S. on Nov. 19., two days after Sony releases the PlayStation. Television ads beginning tomorrow will focus on Wii’s ease of use and library of family- friendly games.
Nintendo and Sony are fighting to increase their share of the $20 billion worldwide video-game market. Microsoft has a head start this round after releasing its Xbox last year. Nintendo’s campaign positions it in contrast to PlayStation 3, which Sony introduced Nov. 11 in Japan stressing the machine’s advanced graphics and Blu-ray DVD drive that plays movies as well as games.

Nov. 7 (Bloomberg) — Walt Disney Co., the world’s second- largest media company, is creating a video-game studio to make titles exclusively for Nintendo Co., targeting audiences for its animated characters.
The studio, called Fall Line, will be based in Salt Lake City and run by Scott Novis, who led the team that created the game based on the Pixar film “Cars.'’ Novis’s designers will build games for the Nintendo “Wii'’ console to be released this month and the “DS'’ and “Game Boy'’ handheld players.
Chief Executive Officer Robert Iger said in September that Disney can earn more by developing its own games rather than licensing characters and content. Disney has spent $200 million in the past two years to buy or start game-development studios. The Burbank, California-based company will spend another $200 million in the next two years, said Graham Hopper, general manager of Disney’s Buena Vista Games.
Here is an article that has Nintendo stating that Japan’s women and elderly people may be the key to Nintendo’s success
A report from Bloomberg today made mention of a new form of “game” in development at Nintendo: Wii-based diet software.
The Bloomberg report, issued following recent strong performance of Nintendo’s Japanese stock, made mention of the new software in passing. Nintendo is developing diet-related and other forms of software for the Wii, the report said. The report noted that such titles, specifically Brain Age for the DS, have been able to target new users who aren’t used to standard game controllers.
source
More About: Nintendo, Wii-based diet, Bloomberg, Wii

In Bloomberg we can read some declarations of Masafumi Oshiden, Merrill Lynch Investment Managers Co. (Tokio):
“PlayStation 3 will be a huge money loser in the beginning,'’ said Masafumi Oshiden, who helps look after more than $1 billion for Merrill Lynch Investment Managers Co. in Tokyo. “I think Wii will sell better than the PS3.'’
More About: PlayStation 3 will be a huge money loser, Wii will sell better
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