An excerpt from a Gamasutra interview with Andrew Pedersen, vice president of Electronic Arts’ Pogo.com:

GS: There’s an increasing popularity in alternate distribution channels on consoles, such as through Xbox Live, the PlayStation 3’s online service, and the Wii’s Shop Channel. Have you considered having a Pogo channel on these consoles and services?

AP: It’s something that we look at very carefully. We have a philosophy that we want to have Pogo present everywhere casual games are sold. We’re making concerted effort to put Pogo in places where we believe it can be successful and resonate. We’re not going to overinvest, and we’re not going to be in a position where we’re going to invest millions of dollars into something that is unproven. We’re going to take a calculated approach.

Full Interview