iCarly 2: iJoin the Click! Wii Announced

CARLY AND THE GANG RETURN TO Wii™ AND NINTENDO DS™ THIS
FALL IN ACTIVISION PUBLISHING’S iCARLY 2: iJOIN THE CLICK!

New Game Based on Nickelodeon’s Hit TV Show is Creative, Social, and “LOL” Fun!

SANTA MONICA, CA – JULY 29, 2010 – Activision Publishing, Inc. (Nasdaq:
ATVI), and Nickelodeon today announced the second entry in the videogame
series inspired by the number-one live-action show on television with kids 2-11,
iCarly. Coming to Wii™ and the Nintendo DS™ family of hand-held systems
internationally this Fall, iCarly 2: iJoin The Click! puts the player in the role of
the new kid at Ridgeway High, where they will socialize with all the characters
from the show and meet up to make new iCarly webisodes.

“One of the unique characteristics of the show and a key factor in its success is
the show’s interactive integration of its fans,” said David Oxford, Activision
Publishing. “With the program continuing to reach new ratings milestones and
with our first iCarly game being very well received, we’ve developed a fresh new
take on the game that allows fans to immerse themselves in the world of iCarly
and to fully interact with its awesome cast of personalities.”

In iCarly 2: iJoin The Click!, the adventure starts with the player as a newbie
student at Ridgeway who begins to hang out with Carly, Sam and Freddie at
locations from the show, such as Groovie Smoothie, the Pacific Place Mall, and
even Carly’s apartment. While exploring the locations and interacting with the
cast, players get to compete in a series of fun challenges and mini-games to help
out the gang. Carly wants her webisodes to become an even bigger sensation, so
they need the player’s help in LIVE in 5! Mode by choosing props for the set,
adjusting the crew, and making sure the show goes off without a hitch. For those
with a Nintendo DSi™, the game takes advantage of the system’s built-in camera
to let the player take shots and import images to customize her look and
wardrobe in true iCarly style.

iCarly 2: iJoin The Click! is available internationally this Fall on Wii™ and
Nintendo DS™. The game is not yet rated by the ESRB. For more information
visit www.activision.com.

Year-to-date, iCarly ranked as the number-one live-action series on broadcast and
basic cable with kids 2-11 and kids 6-11. It is Nickelodeon’s number-one show
with K6-11 and T9-14 and is also the number-one live-action series with kids 2-11. (Source: NMR Live+7 Blended with Live+SD from 12/28/09 - 7/13/10). iCarly
airs regularly Saturdays at 8:00pm (ET/PT). A show within a show, iCarly
follows Carly Shay and her two best friends, Sam and Freddie, as they create a
webcast for and about kids their age while grappling with everyday tween
problems and adventures.

On Friday, July 30, at 8 p.m. (ET/PT), Nickelodeon will reveal Carly’s bedroom
for the first time ever in an all-new special episode, “iGot a Hot Room.” When a
birthday gift from Spencer accidentally catches fire and destroys Carly’s
bedroom, Spencer recruits the iCarly gang to help make her room into the
coolest, most incredible new bedroom imaginable.